PickArt Indie
People love it.
But are they actually buying it?
People stop. They look. They say “I love this.”
And then… nothing happens.
Most artists lose the majority of buyers after the moment of love
They fail because the buying moment passes.
Between “I love this” and “I’ll look you up later”, intent quietly disappears.
PickArt Indie is built to close that gap and capture the moment when someone is ready to buy.
What usually happens
and why it doesn’t work
WITHOUT INDIE
Someone loves your piece at a café
They ask the barista about it
“I think the artist has an Instagram… or a website?”
They mean to look you up later
They never do
Interest fades. Life resumes. The sale is lost.
WITH INDIE
Someone loves your piece at a café
They scan the QR label next to it
They see the story, details, and price
They buy in two taps (Apple Pay, Google Pay, card)
You wake up to a sale notification
No follow-ups. No chasing. No awkward conversations.
PickArt Indie turns immediate interest into immediate action.
What PickArt Indie does
It lets your artwork sell itself even when you’re not there.
A simple QR label next to the piece opens a clean, elegant artwork page with a built-in checkout.
No gallery. No staff training. No explaining how to buy.
How it works
Register
To register for PickArt Indie, you will only be asked basic personal information. Once you are ready to sell, we will ask you to accept our terms and conditions and create an account with our payment processing partner, Stripe. Your Stripe account will be immediately linked to your PickArt account and will allow us to share the artwork revenue with you immediately.
Upload your artwork
Add your artwork to PickArt Indie with images, descriptions, and the price that you choose. You control how it’s presented and what’s included (Frame? Delivery? Up to you!)
Generate your QR label
Download a smart QR label that links directly to your artwork’s page. You can print it yourself or use our templates for a polished, gallery-style presentation. Behind the label, viewers can discover more about the artwork and buy it with 0 friction (Apple Pay and more). A lot that a traditional label could never do!
Display it anywhere
Hang your artwork anywhere you’ve arranged to exhibit — a café, restaurant, shop, art fair, or studio. Place the label next to it.
Let it sell itself
Guests scan the code, learn more, and purchase the piece instantly via secure checkout. They can either take it home on the spot or arrange delivery based on your terms.
Get paid automatically
Once the sale is complete, your share of the payment is transferred directly to you via Stripe. No follow-ups, no admin, no delays.
What We Don’t Do
You control the art. We handle the sale.
We don’t organise exhibitions
You choose where and how to show your work. Indie doesn’t curate or place art for you.
We don’t handle logistics
Delivery or pickup is arranged directly between you and the buyer, based on the terms you set.
Transparent Fees & Payouts
Free to use
No subscriptions. No setup fees. No monthly charges.
You get paid automatically
Once a buyer checks out, your share is sent directly to your bank via Stripe.
We only earn when you sell
How Indie fits with PickArt
- •The same sales engine we use for our curated consignment program
- •Indie = you choose the wall, we power the sale
- •One artist account for everything. You can activate Indie and Consignment independently, anytime
Looking for curated placements we arrange for you?
→ See Consigning with PickArt.
Want to compare both models side by side?
→ View the comparison.
Ready to stop losing buyers?
We created Indie to make buying art easier.
That’s what makes selling art easier.
Turn any wall into a point of sale.
On your terms. In your space. Without friction.